19 Crimes Santa Hats
Treasury Wine Estates utilized a display enhancer for its national holiday promotion. The company wanted an item that adhered to wine bottles and cost under $1 to comply with consumer giveaway laws. Bridgetobridge presented the idea of Santa hats over the bottle neck, which turned out to be an affordable and successful giveaway.
Objective
Treasury Wine Estates wanted a display enhancer for its fourth quarter national holiday promotion for its 19 Crimes and Snoop collaboration throughout its off-premises retail chains and liquor stores. The price needed to be under $1 to be complicit with consumer giveaway laws, and the item was to adhere to wine bottles.
Strategy
Bridgetobridge presented a few custom ideas to go over the neck of the bottle, but the Santa hats dressed on the bottle were unique, festive, and eye-catching. What started out as a $5K to $10K order ended up at $100K. The markets saw a huge sales opportunity with such an affordable and easy giveaway that not only enhanced the displays but served as a consumer gift.
Results
The ROI was explosive, and consumers bought the wine off the shelves. The brand expanded this promotion annually with slight tweaks to the design to bring a new version for each holiday season, including the 19 Crimes Martha Santa hat toppers.
