Bota Box
Bridgetobridge helped Bota Box to increase its Facebook account through a sweepstakes contest, where the winner would get a Leatherman tool. Bridgetobridge realized the potential of promoting brands through social media channels, especially with the buying habits of millennials.
Objective
Bota Box wanted to drive up its Facebook account by running a sweepstakes contest with a chance to win a Leatherman tool.
Strategy
With the prevalence of social media and buying habits of millennials, we realized the opportunity of promoting brands through social media channels. In the case of Bota Box, we did just that.
This type of creative marketing campaign can help brands thrive at the fraction of the cost of traditional advertising avenues.
Results
The numbers soared and the promotion was such as a success that they ran it a second time.
