Jackson Family Wines E-Store
Jackson Family Wines partnered with Bridgetobridge to create an e-store for its sales and marketing teams. The e-store allowed individual sales representatives to order low minimum quantities of apparel and promotional items from a choice of 22 different brands.
Objective
Jackson Family Wines wanted an e-commerce tool for its sales and marketing teams nationwide to help manage the integrity of its 22 brands. Apparel and promotional items were offered at low minimum orders for the 350 individual sales representatives.
Strategy
Thanks to Bridgetobridge’s strategic partnership with iPROMOTEu, Jackson Family Wines was presented with its very own e-store, completely managed internally, which allowed orders as small as three pieces, decorated from a choice of its 22 different brands. Bridgetobridge’s expertise in running e-stores for over five years, including setup, execution, and delivery was effortless. Within a month, the store was set up with over 900 SKUs.
Results
Jackson Family Wines sales and marketing has utilized its internal e-store with B2B for over five years. It places orders of $100K worth of merchandise annually with seamless delivery and speed. This tool has been invaluable in supporting its distributor promotions, partnerships, and events, thus contributing to its overall profitable sales.
